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Overview:
The company has initial revenue in Q3'08, with a handful of bookings and a solid customer pipeline emerging. The initial Go To Market strategy is one of direct sales, followed quickly by Distribution and Licensing partners. One key strategy is to leverage existing solar distributors who would like an alternative product to offer that has a much more attractive payback period for their customer.
Customer:
MWP is indutry agnostic. Our ideal customer has buildings with flat rooftops in windy areas. We also install ground-mounted units where the customer does not have an ideal building.
Value Proposition:
Fast payback.
Clean, renewable power.
Hedge against future power rate increases.
Competition:
Solar, other small wind turbine manufacturers
Differentiators:
Technology, cost, available now.
Distribution Channels:
Strategies:
Direct: Field Sales
Direct Sales,
Distributors,
Licensing,
PPA
Marketing Plan:
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