Overview:
Fundability targets investment firms (venture capital firms, investment banks, private equity firms, business brokers and accredited angel investors) and seed-mid-stage companies seeking private equity funding.
The Company combines a direct virtual sales model supported by web and telephone lead generation marketing techniques.
Customer:
4,500 investment firms, 7 million accredited investors, he 500,000 seed stage stage companies seeking funding and 1+ million mid stage companies.
Value Proposition:
Investors: Find, manage and syndicate better deals in a secure environment.
Mid-stage Companies: Private-labeled platform for managing fundraising and secure communiactions with investors, Board and executive team.
Competition:
Internal solutions at investment firms - including status quo of emailing confidential attachments.
Traditional large virtual data room providers.
Differentiators:
Team with VC DNA and direct experience as early stage investors and entrepreneurs.
A high value end-to-end solution that addresses both sides of the transaction (Company and Investor)before, during and after the investment.
Distribution Channels:
Strategies:
Direct: Telephone Sales
Indirect: Web (affiliates)
Strategic Partnerships
Marketing Plan:
Web: Search Engine Optimization
Web: Search Engine Marketing
Web: Web Advertising
Web: Viral/Guerilla Marketing
Direct Marketing: In-Person, Phone, Web/Video Conf.
Direct Marketing: Controlled Word-of-Mouth Promotion
Direct Marketing: Email Campaigns
Media: Public Relations
Media: Broadcast Advertising
Media: Affiliate Program
Events: Industry Conferences
Events: Webinars
Events: Affiliate Program
Blogs
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